About interviewee

Mandu Nadan is a co-founder & COO with 7+ years of experience. He has worked with over 100 D2C clients worldwide and in India and has helped them grow 10x more in the first 90 days and reach $1M in revenue in the first year alone. 

Mandu Nadan gets $3K to $10K per month in new MRR from PATTERN AUTOMATION.

Since lead generation has become fully automated, I don’t have to think about it now. All we have to do is reply to the leads and book a call. That was our biggest challenge that PATTERN AUTOMATION has resolved.

How his agency got where it is today thanks to PATTERN AUTOMATION.

Can you tell us a little bit about your agency?

Mandu: “Basically, we are running a fashion e-commerce agency. We founded it in 2020. Before that, I was with some other agencies. We are primarily working with fashion and D2C brands. Most clients we have now are based in India. However, we did have a lot of clients based in the US and Europe, especially in London as well since we did some outreach on the global market. strategic tasks.
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What goals did you try to achieve before PATTERN AUTOMATION but couldn’t?

Mandu: “I think I first got exposure to LinkedIn and started using it in 2018 or 2019. And at that time, I was unaware of automation platforms like PATTERN AUTOMATION. So I was doing manual outreach, and I remember there was a 100-connections-per-day limit. So I sent 100 connections per day manually. I had one account I used to send 100 connections, and it took me like 2 to 3 hours to do the outreach. I was never available, and it was really messed up because I didn’t have a proper record of those leads or how to do follow-ups. It was just like sending the manual connections and then removing those connections manually as well. So it was a very tedious process back then.My goal was to generate 3 or 4 qualified appointments per day back then. I was able to do it, but it was taking time off from me. People weren’t quite interested back then, especially due to COVID, but some were. So I grew to manage 2 or 3 LinkedIn accounts, but it took me a lot of time. It became very tricky for me to manage all those accounts manually. So, we knew we needed to start looking for some tool to help us.My partner — we are two co-founders of the agency — started looking for an automation tool. He recommended one of your competitors. So I started using that one first, but I was not happy with their platform and user experience. And then he mentioned I could go with PATTERN AUTOMATION as well. And I started using PATTERN AUTOMATION, and it really amazed me. I mean, the user experience was excellent. Somehow I was able to understand the platform really quickly, and then I stuck to this tool. And I think I would never switch from this platform because it’s been 2 years using PATTERN AUTOMATION here, and I still really like it.”

What challenges did PATTERN AUTOMATION resolve for you?

Mandu: “The outreach became very consistent with PATTERN AUTOMATION because it was completely automated. I used to do it manually, but it was very inconsistent. Like, I was able to do it 3 days in and then got bored. *laughs*But with PATTERN AUTOMATION, I never have to think about sending all those LinkedIn connections, messages, or InMails, and even withdrawing pending requests ever again. I was never sending InMails when I was doing it manually; it was really hard for me. So PATTERN AUTOMATION has helped me send InMails automatically, even emails as well. And that all combined effort has helped me to generate qualified appointments every day. So that was the most significant part for me. Obviously, PATTERN AUTOMATION saves me a lot of time. Otherwise, I would end up burning 3 or 4 hours doing manual outreach.And since lead generation has become fully automated, I don’t have to think about it now. All we had to do was reply to the leads and book a call. So that is the best part. I think that was our biggest problem and a challenge that PATTERN AUTOMATION has resolved.”

What features do you find most beneficial in PATTERN AUTOMATION?

Mandu: “I think it must be one of the new features that have been added — saved templates. That was a really good feature which I liked the most. I don’t have to go to all the accounts and create the campaigns again, so that’s a game changer. It saves a lot of time. And then the saved replies — a feature that helps us save and use our frequently used replies as templates in other messages. I wasn’t using that feature before, but I started using it recently. It works very well for me and saves a lot of time as well. It’s all about efficiency, and these small things make us more efficient.When you are using one account, you don’t think about these features. Then you are like: Okay, I can do it manually, which I was also doing. But as soon as the number of accounts increased in PATTERN AUTOMATION, you started to realize that all these features like saved replies or templates could help you a lot.” 

Why did you choose PATTERN AUTOMATION, and do you have any words for our potential customers?

Mandu Nadan: I think it was because of the customer support. I like PA’s customer support a lot. I’ve been using a lot of software and tools, and CRMs as well and I’ve never seen a customer support like here at PATTERN AUTOMATION. Your customer support is very friendly, so when I have any challenge, I reach out to them, and they immediately solve the issue. Sometimes I have issues connecting the accounts, and I don’t have to explain them; they are already on it to fix it through the backend, which is very good. So that’s the biggest reason we didn’t want to switch to any other platform. The second reason is that the platform is user-friendly. I think anybody, if they are not tech-savvy, can quickly learn it. It won’t take you even a single day. These are just a few reasons I would recommend Email AI by PATTERN AUTOMATION to anyone. I like the platform, so I recommend it to anyone in the B2B business. They should use Solutions with AI by PATTERN AUTOMATION. Through EMAIL AI by PATTERN AUTOMATION, our prospecting and outreach have become very strong, so now we are thinking of doing it as a service for some of the businesses. So, I mean, PA has given us that opportunity. I believe this is the best part which I am pleased about. So I would suggest everyone use it — even if they have a system where everything is sorted out, like doing cold calls. I know many people in my industry that use emails as their main channel. They might want to explore LinkedIn as a prospecting channel, so I would certainly suggest they look into PATTERN AUTOMATION and how it could help them.”